Happens every few "Experience" updates. I agree with LatiosXT for once (partly anyway), Experience is a waste of space, and the "optimum" settings, are NEVER optimal for my system. They've probably already fixed it with another update, but I ignore "experience" now.
As far as his max it out & throw anything at it part of the statement... really depends on your display resolution, and what games.
If you have a 30" like me, you're going to have to experiment with settings to get a good mix of performance & quality with each individual game. Nvidia's "optimal" settings just don't work at all for me at 2560x1600, but they were much better at 1920x1080.