Well, for one, go read http://www.pugetsystems.com/labs/articl ... ference-97
For two, there's already a science to improve the quality of cables... it's called chemistry and physics. Not that it matters in the digital world. As long as the other end gets a 0 or 1 reliably, why do you care? In the analog world, this may matter that if I spit out a 12vpp 100KHz sine wave, that I should get something relatively close to that on the other end.
I recall you suggesting that the amount of data you pump through a cable will degrade it. If this is the case, then how come CPU's don't just die? They transfer a lot more electrons than a SATA cable ever will. And yet, we still have computers from the 80s, 90s, etc. that are running just fine.
And, oh noes, a full point and a half lower. Maybe I should start screamin' "what the fuck EVGA" because my GTX 560 Ti doesn't score the same points as some other review's website did.
EDIT: Here's another thing. Why do you think a lot of websites (particularly Engadget) give Monster Cable a ton of flak for selling overpriced cables? Because they throw in a metric ton of "quality improvement" features that have been proven to... improve nothing. In other words, a $10 HDMI no-name brand cable "performs" the exact same
as a $60 HDMI Monster cable. Because, like I said, as long as the other side gets a 0 or 1 reliably, it doesn't matter what you else you do to it.