Wow, as usual you were right Kleink and I sure wasn't expecting that left hook from AMD!
Now to determine which one of those bad boys to order...right now I'm probably going to spring on the XFX Double D FX-797A-TDBC Radeon HD 7970 Black Edition
The majority of games I'm playing right now are WoW - MoP (GTX 295 is struggling with this), BF3 (not doing too bad here), and a crap-load of STEAM games which vary in performance (Amnesia, CS: Global Offensive, Dues Ex, Skyrim, Just Cause 2, LA Noir, Portal 2, Torchlight 2, Walking Dead) but I also watch Blu-Ray video on my second monitor while I'm doing the gaming.
Considering I was going to buy Crysis 3 (but couldn't care less about Bioshock) it's still a net gain and I was shocked by the stomping Invidia is taking.
Thanks again all!
On a side-note I hear somehow upgrading my GPU to one of the newer generation may improve my movie encode time? Is that true or do I need a newer chipset for this?