Sometimes you have to pick and choose which things you go to.
Because we have a booth and hotel block, it's cheap for us to go to Comic-Con. And, despite the fact that Comic-Con started out as a comics show, it's about movies and games as much as comics now. However, most importantly, ComicCon is very lightly covered by our competitors. That means we have a better chance of generating original content that a lot of people will want to read. Every gaming blog in the world goes to Blizzcon and PAX, making it much less likely that we'll get original stories there.
The other thing to consider is that we've traditionally been very shooter-focused as a publication. We talk about MMOs, but I don't think there's much point in reviewing MMO expansions, since the people who play those games pretty much have to buy them, and people who don't play won't be interested.
Fair enough. I get the whole less coverage by competitors = better chance at good copy thing. Got to run a business like a business. You will have to admit however that leaving out 14 million+ potential subscriptions is probably bad for business. Regardless, it still feels as if Blizz (deservingly or not) got the cold shoulder this year.
Its fine to be a FPS focused magazine if you are FPS monthly but if you are MPC I would think that the focus should be on all things Maximum in the PC world.
Of course that is the type of decision they pay you the big bucks for Will. I'm a reader and a fan but you are the Editor in Chief and its your decision ultimately if a feature article runs or not. Yours is not an easy job (hopefully it is a fun and exciting one though), I will remain a loyal reader and fan but I will also calls em as I sees em. Of course the cost for tickets to this years event was also a factor. So while I can understand the economics of the situation I still feel that BlizzCon could have been better covered.
just my $0.02.