Ok, I fully expect some flack. Just keep rubbing it in...
I checked the model, NF7-S Rev 2, read the reviews, cruised the boards, here and elsewhere, decided the board was ok, hit newegg.com, pulled up the NF7-S2, made the erroneous assumption that the 2 meant Rev 2, and ordered it.
It's hard to assume that a XXX-M is the same as XXX-Z. It's hard to miss that a board isn't meant for your processor.
I'm not buying an MSI out of spite, although it probably sounded that way from the post. I just happened to find the MaxPC review of it while moping around, and figured I'd give it a try.
When finding the MSI board on Newegg, it was easy telling it apart from the Platinum, since the Platinum said Platinum.
Edit: spite, not spit.