I can understand that however: the process should be quite simple. They already have to create the magazine digitally to deliver paper copies...so why they could not throw conversion to PDF is a mystery to me. I am not being sarcastic. Just being honest and also I admit I know nothing of what Max PC has to do, spend, deal with, etc.
I am know people in the print industry that work at major publications like New Yorker, Time, etc and they all are the ones that told me what the process is and how simple it is for them to do the things they do.
My question is best done via analogy -
Why go to the grocery store, pickup milk then drive home without getting a Hershey bar while you are there. Kill two birds with one stone right?
I think digital format is unavoidable if you want to grow. I have read soooo many articles on how major publications are very aware that people don't want piles of magazines laying around. Also, we like to keep them for a year or so. Digital format would be nice!