But this thing right in the middle of the mag kind of threw me off... I don't think anyone would have cared if it were at the back with the rest of the ads. But right in the middle was kind of annoying.
Sometimes that's just where they fall. There's not much we can do about that. It has to do with the way the printer prints and binds the sheets of paper (each sheet = between 8 and 16 pages). Then they take those sheets do some magical folding, and it ends up where it ends up. We'd rather have had the ad where it was than in the middle of the Build-it feature or the CPU story though.
I wrote up a big post last month about the ads. Maybe someone can dig it up and link it for me?
The basic gist is that Jon promised we'd always deliver more than half editorial content in a 96 page magazine. That rule can't apply when we have a 120-page magazine like October, or a 136-page magazine (essentially) like November. We can't generate the extra 20+ pages of content in the time we're alloted, and maintain the high quality level that you guys expect.
The other way to look at it is simple. In exchange for the time you guys spend turning those extra 20 or so ad pages, we deliver an extra 10 pages of content to you than you would have if those ads weren't there.
It's really funny. In 2001, when the ad sales were bad, you guys bitched that the mag was too thin. Now, when we have a bunch of ads and run a thick magazine, you complain because we "don't have enough content" even though the magazine has more editorial pages now than it did in 2001.
Regardless, I'll pass the word up the ladder.