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 Post subject: 11/04 magazine - 1and1
PostPosted: Tue Oct 12, 2004 8:21 pm 
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I'm not trying to nit pick about the mag, but these guys must have paid your rent for the next year for that kind of advertising... 8 pages!!
That could have been more details on 3dmark05... It's "almost" like a pop-up... aAhH!! :x

Just remember we love our magazine... and want to see 10% advertisment, :cough: "newegg" :cough:, and 90% Maximum PC coverage


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PostPosted: Tue Oct 12, 2004 8:32 pm 
Willamette
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Without ads, there would be no Maxpc. So when you see a super-huge, mega -ad like that you should be happy!


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PostPosted: Tue Oct 12, 2004 9:16 pm 
Maximum PC Editor
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We barely were able to get the 3DMark story into the issue. It came in about two days before we closed, so we weren't able to do a whole lot of in-depth testing.

///Will


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PostPosted: Tue Oct 12, 2004 9:18 pm 
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Does the magazine adjust page count to accomodate large ads, or do you edit content?



Edit: Not trying to sound sarcastic, just interested. Thanks


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PostPosted: Tue Oct 12, 2004 9:52 pm 
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It's a fair question. :)

There are two factors which determine the number of ad pages to editorial pages. The first, and most important, is a formula that we use to determine the proper ratio of editorial content to ads for a particular size magazine. The scale starts with a few more editorial pages than ad pages at our smallest magazine size, which we haven't used in ages. As we get more ads, we add more pages to the magazine.

We try to keep the ratio around 50/50 until we get to magazine sizes above 120 pages, at which point the second factor begins to come into play: How many pages can the staff generate in the time before we have to ship the magazine. As a general rule, we have more content than we have pages to fill, but last winter we weren't really prepared when we hit 140+ pages. Luckily, this year, we have some contingency plans in place.

The 1and1 ad that ran in this month's issue doesn't fit into that formula though. It's more of a bound-in insert than an actual ad (you can tell because the page numbers skip the entire ad section). I didn't even know there was an ad there until we got our issues a few weeks ago.

If you have any other questions, feel free to ask!

///Will


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PostPosted: Thu Oct 14, 2004 1:44 am 
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The 1&1 ads are only slightly annoying, you can pretty much flip past those and know when the ad is over and you can get back to reading something interesting. But some ads (Haven't seen one in MPC yet that I'm aware of) that try so very hard to copy the content of the magazine and trick you into reading their comeons, they bug me. Usually they have in small, light print "Special Advertising Supplement". But I've missed that on more than a few occasions and smacked myself on the head for being so foolish as to read those ads.

The other ads I can't stand are the heavy-stock ads that cause the pages to flop back and forth so you can't hold the mag properly. UGH! I hate those. Or the annoying bingo cards, I usually shake out all my mags to remove those things (assuming they're not attached tightly) before I even flip a page. Then I go through and tear out all the heavy-stock paper ads and can finally read in peace.

I wonder if anyone actually wants to read those things, I've never seen one of those that was of interest to me. Seems those ads are always the LEAST important.


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PostPosted: Thu Oct 14, 2004 5:25 pm 
Smithfield
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I ranted about this in my poop magazine thread, go check it out.

The dude is NOT pleased. :x


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