If you've stuck with Maximum PC for any length of time, you've probably learned something. We hope. If you've learned something from us, you probably know more than you used to. If you know more, there's less for you to learn, but there are still tons of other people out there who we'd like to convert to the power-user ways. We still want hardcore power-user stuff, but if we only cater to the people who have been subscribing for ten years, we'll alienate new users who are just coming into the Maximum PC fold.
We have to strike a balance between making sure our loyal subscribers are getting what they pay for--making sure there is coverage for you guys--as well as attracting new readers. Especially in this economy and the state of the magazine industry, nobody ever stayed in business by narrowing their reader base--not without drastically raising the prices of subscriptions. Would you pay $50 or $100/year for a truly hardcore, only-the-bleeding-edge magazine? Then let us know! Otherwise we have to maintain a reasonable subscription rate, and that means trying to appeal to new power users as well as veterans.
"Maximum PC" is an attitude. As far as I'm concerned, if we can attract new users away from the cult of Mac and one-size-fits-all computing, away from computers-as-an-appliance and into building their own rigs, tweaking their own setups, troubleshooting their own hardware--the more people we can bring into the fold the better. We don't want to dumb ourselves down, we want to smart our new readers up