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 Post subject: Microsoft Tag
PostPosted: Tue Feb 02, 2010 6:49 pm 
8086
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it would be cool if you guys could start using Microsoft Tag take a look at this artical about it http://arstechnica.com/microsoft/news/2 ... r-code.ars it would be good to use in the mag

http://www.microsoft.com/tag/


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 Post subject:
PostPosted: Thu Feb 04, 2010 9:03 am 
Coppermine
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I've remember reading somewhere (forgot) that in Japan, they've already got something like that.

Lets say you want to buy a product that's feature in a magazine ad, next to the product is a barcode or symbol where you take a pic with your cell.
Then the order is processed and sent to your home.

The cell cam must be at least 1.3MP


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 Post subject:
PostPosted: Sat Feb 06, 2010 12:10 pm 
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any chance this could be used in the magazine


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 Post subject:
PostPosted: Sat Feb 06, 2010 1:29 pm 
Malware specialist
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I don't see this being entirely useful for Maximum PC.

For several reasons really...
1. It's in beta and they are going to charge eventually.
2. It requires a phone. How many people reading the paper magazine have a phone right next to them and don't just have a computer/netbook to look up the info? Otherwise wouldn't you just read the digital version?
3. It would be ideal for smartphones. Smartphone prices aren't exactly dropping (I don't mean the actual cost of the phone, I mean the data plans).

I just see this adding to the cost of the production of a magazine.


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 Post subject:
PostPosted: Sat Feb 06, 2010 3:20 pm 
Million Club - 5 Plus
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Didn't they try this stunt 15 years ago already with CueCat... which failed miserably?

http://en.wikipedia.org/wiki/CueCat


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 Post subject:
PostPosted: Sun Feb 07, 2010 8:18 am 
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no that what wired mag that tryed the CueCat not Maximum PC


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 Post subject:
PostPosted: Sun Feb 07, 2010 9:30 am 
Million Club - 5 Plus
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You're missing my point.

Wired magazine was just one publication that printed CueCat barcodes. Radio Shack's catalog had them, Parade magazine had them, others did too. Maybe today this might work, but mobile tagging (via CueCat) has already been tried.


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 Post subject:
PostPosted: Wed Feb 17, 2010 10:52 am 
8086
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here is a video that explains and shows how Microsoft tag is being used and how it can be used effectively http://www.youtube.com/watch?v=VG2NDPv- ... r_embedded


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 Post subject:
PostPosted: Sun May 30, 2010 9:41 am 
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anymore info on this


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 Post subject:
PostPosted: Sun May 30, 2010 10:16 am 
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Honestly I would rather not pay more for a subscription because of this feature.


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 Post subject:
PostPosted: Sun May 30, 2010 11:29 am 
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The majority of advertisers in any magazine have 1-800 numbers you can call and order using a credit card or a web page you can go to and, again, order using a credit card or pay pal. Can't see where a bar code next to an advert would be able to compete on simplicity with the already tried and effective methods available.


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 Post subject:
PostPosted: Tue Jun 01, 2010 4:46 pm 
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Good points. If I read a mag and want the part it takes me less then a minute to go to the computer, find it, check out, and have it ready to ship. It'd take me more time to find my phone.

Believe it or not, but we don't all live with a phone stuck to our palms. We all see how it could be implemented and used, we just don't all like it. Japanese may have that infrastructure and lifestyle, but we're not even close. We don't even have vending machines with panties in them yet. They're in their own world...


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 Post subject:
PostPosted: Wed Jun 02, 2010 7:59 am 
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Phones, netbooks, tablets (yeah, the iPad too) are all meant to display and manage digital media. If you are reading a physical magazine the chances that you are someone who would snap a picture of a barcode, in said hardcopy, with your phone and place the order are nearly zilch. This is not to say it's a bad idea; just that, like Chumly said, we don't have the infrastructure, or the mindset for that matter, to support it yet.

I have heard of people taking high-res snapshots of things like receipts, and boarding passes in order to reduce the number of paper snippets they are physically managing. That seems to me a better use of a camera phone than trying to get someone to order an item from a print mag.


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