Forget the iPad, What People Really Want is a Windows Tablet

Paul Lilly

Take a look around and it's easy to come to the conclusion that Apple's iPad is what the masses want. After all, nobody's standing in line overnight to purchase a PlayBook. Next on the list is Android, though only if the price is right (and Amazon's Kindle Fire is priced right ). Where does Windows fit in with all this? Maybe much higher than you think.

AllThingsD dug up some interesting stats and surveys that paint a picture of Windows lust on the tablet form factor. Boston Consulting Group (BCG), for example, recently conducted a survey and found that 42 percent of Americans want a Windows tablet, compared to 27 percent for iOS, 20 percent for Android, 9 percent for BlackBerry, and 3 percent for webOS.

"The interest rises to 53 percent of the market when non-users of tablets are factored into the equation," BCG said .

BCG isn't the only one reporting a preference for Windows. Forrester Research conducted a survey earlier in the year and found that 46 percent want Windows on their tablet, compared to 16 percent who want iOS and 9 percent pining away for Android.

If these numbers are accurate, it means there's a huge opportunity for Microsoft to swoop in and dominate a landscape that currently belongs to Apple.

What's your OS of choice on the tablet form factor?

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