For the first time in the history of the industry (unless you've been keeping count), there have been more notebook shipments in the U.S. than desktops, according to IDC's U.S. Quarterly PC Tracker. The mobile milestone comes in the third quarter of 2008, in which notebooks grabbed 55.2 percent of the market.
Helping notebooks whiz by desktops was a record volume of shipments to the tune of 9.5 million units, an 18 percent growth over last year. The numbers come as vendors put increased focus on notebooks over their desktop offerings. Toshiba, for example, has put all its efforts into its notebook business, whereas companies like Sony, Acer, and Lenovo each exceeded the 65 percent notebook ratio, according to IDC.
"The consumer market continued to be the top driving factor in the notebook offensive but the commercial sector played a critical role too" says David Daoud, research manager, U.S. Quarterly PC Tracker and Personal Systems at IDC. "The consumer market has long favored notebooks, with mobile ratios exceeding the 70% mark. So it is clear that the small and mid-markets, as well as the enterprise and public sector buyers, are seeing good value in mobility."
What IDC didn't touch on was what effect the booming netbook market has had on notebooks surpassing desktop shipments. It was reported earlier this month that 80.6 million netbooks had been shipped in Q3, a 15 percent jump from one year ago. And the demand for low cost laptops doesn't look to be diminishing anytime soon (just ask Intel, who recently purchased the Netbook.com domain). According to Mika Kitagawa, prinicpal analyst for Gartner's Client Computing Markets group, netbooks are actually benefitting from the economic crunch.