Facebook Testing Auto-Play Ads on Mobile Feeds

Brittany Vincent

Videos on your mobile Facebook feed will now auto-play

Last month , we reported Facebook's plans to bring auto-play ads to your social networking experience. Now, TechSpot reports, Facebook is currently testing a new mobile feature that auto-plays videos on your feed. While this feature is being touted as a simpler way to view video content on your mobile devices, it's heralding the video ads we caught wind of previously.

Like the recent trending topics test run, this feature is only being rolled out for certain users. Right now, auto-play videos will only begin playing on your friends' pages, as well as musicians and bands. That's all well and good for now, but better brace yourselves -- it looks like the ads are upon us. How long until PC advertisements? We're sure they're probably on their way too.

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