Facebook continues to make inroads in the Japanese market and now has four times as many visitors as it did last year, but surprisingly, that still isn't enough to propel the social networking site into the top spot. and dethrone Mixi from its perch.
In November 2008, Facebook recorded around 355,000 unique hits in Japan. That number ballooned to 1.39 million visitors in November 2009, said NetRatings, who added that growth has been trending upwards all year long.
Even still, Facebook remains a distant second. The No. 1 social networking site in Japan claimed more than 9.2 million unique visitors per month, and what's more, users are spending more time on Mixi. According to NetRatings, Mixi users spent four-and-a-half hours on the social networking site, compared to just 36 minutes on Facebook.