Everyone Loves Kindle, Sales Exceed Expectations by 60%

Ryan Whitwam

The Kindle 3 appears to be a modest upgrade over the previous generation e-reader. But that hasn't stopped people from throwing their money at Amazon. Analysts had predicted that Amazon would sell around 5 million Kindles in 2010. Riding high on the Kindle 3 wave, Bloomberg reports the retailer is likely to sell over 8 million instead .

To really put this in perspective, in 2009 Amazon moved only 2.4 million of the e-reader devices. Clearly, this last year has been big for electronic books. Users of mobile phones and the iPad are also able to buy into the Amazon book ecosystem with Kindle apps. But contrary to some predictions in the wake of the iPad announcement, demand for the dedicated e-reader is not abating.

The Kindle 3 offers the same size eInk display in an overall smaller and lighter form factor. The new screen also has higher contrast than earlier models. Have you noticed more people buying Kindles this year?

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