Elpida Joins Forces with Spansion, Will Sell Own Branded Flash Products

Paul Lilly

Elpida Memory is well known among the home consumer crowd, but that might change in the coming months. The Japanese DRAM maker this week expanded an alliance with Spansion, the former flash venture between Fujitsu and AMD, and plans to start selling its own branded NAND flash memory products.

"The alliance with Spansion and the licensing of Spansion NAND IP enable Elpida to develop advanced NAND products which, when combined with our leading DRAM products, allows us to better service markets including cellular handsets and digital consumer," said Yukio Sakamoto , president and CEO of Elpida, in a statement.

Venturing into NAND flash memory is somewhat of a new venture for Elpida, which up to this point has focused primarily on DRAM-related products, such as memory for PCs and servers, and memory chips for graphics boards and mobile products.

Image Credit: Elpida

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