Online auction site eBay is looking to entice users to spend a little more heavily by working with PayPal on a new cash back program . Any eBay shopper that lives in the US, and makes a purchase with PayPal will earn 2% cash back. The service is (cunningly) called eBay Bucks.
Purchases made on the website, as well as on mobile apps will count toward the program. However, come areas of the eBay site will not figure into a user's eBay Bucks balance. These include Classifieds, Business & Industrial Capital Equipment, eBay Motors, and Real Estate categories. At the end of each three month period, users will be issued a voucher as a payout. The eBay Bucks have to be spent within 30 days, and users will have to use PayPal as the payment processor.
Ebay claims that in a trial period, users in the Bucks program spent five times more than regular users. Only time will tell if the wider eBay user base will respond in kind.