The prevailing zeitgeist has got people adamant upon conserving as much as possible and that obsession manifests in ways you don’t generally expect. A Dutch firm, Spranq, has come up with a font that can save ink consumption by 20% . The secret of the font, aptly titled Ecofont, lies in the fact that every character is pocked with holes galore. And quite obviously, rocket scientists, this implies that less ink is required to print a character compared to a generic font devoid of holes. The innovative font can be downloaded free of cost .