DreamWorks Dumps AMD to Take Intel to the Movies


DreamWorks has decided to drop all of their existing AMD hardware for “future [Intel] chips with multiple processing cores”. According to Tom’s Hardware and Intel spokesman Nick Knupffer, these future chips are referring to the upcoming Nehalem CPU’s and Larabee GPU’s, both of which Intel is hoping to make a splash with in late 2008 to early 2009.

This news comes at the expense of AMD, with whom DreamWorks already had prior contracts. DreamWorks films such as Shrek the Third and Kung Fu Panda were all developed and rendered on multi-core AMD machines and the company was heavily promoting its partnership with AMD as recently as 2007.

“Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel’s industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D” said Jeffrey Katzenberg, CEO of DreamWorks Animation.

Exactly what “innovative experience” moviegoers have to look forward to is anyone’s guess but one thing is for sure, this is yet another blow to AMD whose problems only seem to be compiling .

(image credit: tanakawho Flickr user)

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