DisplaySearch: 3D TVs are Getting Crazy Popular

Paul Lilly

Chalk it up to successful marketing or a genuine desire to consume 3D content in the home, goofy looking glasses be damned, but according to DisplaySearch, 2010 will come to an end having seen 3.4 million shipments of 3D TVs. And that's just the beginning. By 2014, that number will skyrocket to 42.9 million, more than a 12-fold increase.

"TV manufacturers have managed to launch products very rapidly. We have seen a full range of 3D TVs in sizes from 40 inches to 63 inches already available, and without a doubt, there will be another wave of new products at the IFA show in Berlin in September," noted Paul Gray , DisplaySearch Director of TV Electronics Research.

DisplaySearch feels pretty confident this is much bigger than a passing fad and predicts that the 3D TV market penetration will grow from 5 percent of total flat panel TVs in 2010 to 37 percent in 2014. That's more than a third of all flat panel TV shipments.

"Based on early indications, the launch of 3D TVs is similar to Samsung's rollout of LED LCD TVs at the beginning of 2009, albeit at a slightly slower pace," said Paul Gagnon, Director of North America TV Research at DisplaySearch. "This would be in line with our forecast of just over 2 million 3D TVs shipped in North America for 2010.

Despite all this, DisplaySearch points out that the electronics industry is outpacing content availability, which so far is limited to a handful of movies and sports events on pay TV.

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