The Dell Adamo was the closest thing the PC world had to a Macbook Air competitor, but after almost two years of lackluster sales, the company has finally announced it is officially retiring the Adamo brand in favor of a not yet announced replacement. Two years ago when the Adamo first hit the market, the ultra-portable landscape was very different place. Netbooks were only just starting to catch on, and the original Macbook Air was way more under-powered and over-priced than it is today.
According to Eweek the spirit behind the original Adamo brand will live on with new super-thin laptops coming down the pipe, but will fall under existing branding such as the Inspiron, XPS, etc. The elimination of the Adamo brand comes on the heels of a November announcement which saw the downsizing of the department responsible for the ultra-portable’s creation, a team lead by former Dell executive Ron Garriques. This was a team put together by Dell to help re-invent their consumer offerings, an effort that also saw to the creation of the Dell Streak.
While it is sad to see the Adamo die off, I think we can all agree we would much rather see more affordable ultra-portable options sooner, rather than later.