comScore: U.S. Online Holiday Spending Tops $35 Billion

Paul Lilly

A strong Christmas push helped propel U.S. online holiday spending to $35.3 billion this year, up 15 percent versus 2010, according to market research firm comScore. U.S. consumers hopped online and spent $2.8 billion in the week leading up to Christmas day, marking a 16 percent increase over the same week one year ago.

"Holiday e-commerce spending has remained strong throughout the season, and we have now reached a record $35 billion in U.S. online sales for the season-to-date," said comScore chairman Gian Fulgoni . "We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year, but we should also note that it was accompanied by nine other billion dollar spending days this year."

Numbers were up across the board, culminating in a 26 percent increase in online spending on Black Friday, in which U.S. shoppers placed Web orders totaling $816 million, up from $648 million on the same day in 2010.

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