Comcast Hopes to Reinvent Itself by Rebranding Services as XFINITY

Ryan Whitwam

Let’s pretend you run a company with a reputation for poor customer service. What’s the best way to fix it? If you answered, “rebrand stuff,” you and Comcast are on the same wavelength. Comcast has announced recently that their phone, internet, and television services would be renamed with the new XFINITY brand.

The change is first going to be rolled out to customers in 11 major markets. So those of you in Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Seattle, Hartford, Augusta, Chattanooga, Portland, and San Francisco are now proud subscribers to XFINITY services. The company itself will be keeping the Comcast name, but had the following to say about the service rebranding, “XFINITY is about offering our customers more — more HD, more speed, more choice and more control over their services.”

Hey, it’s about YOU having more control. We thought it was more about getting a customer service do-over, but apparently not.

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