Cisco: 90 Percent of Consumer Web Traffic will be Video by 2013

Paul Lilly

According to Cisco, global IP traffic will skyrocket to a zettabyte -- or one trillion gigabytes -- by 2013, which is more than five times the amount of traffic today. Consumer IP traffic will account for a whopping 90 percent of the total, the company says.

Cisco also sees video leapfrogging mobile data traffic in the next four years, growing from 33 petabytes a month in 2008 to 2,184 petabytes (or 2 exabytes) a month in 2013. If true, that would mean mobile video would see a 131 percent annual growth rate.

Cisco, who bought the maker of the Flip video camera, certainly has a vested interest in seeing online video playing a bigger role, but potentially standing in the way of such a future is the increasing prominence of consumption based billing among ISPs. The future of broadband billing hasn't yet been decided as several ISPs continue to test market tiered consumption models.

Image Credit: Nielson.com

Around the web

by CPMStar (Sponsored) Free to play

Comments