In the land down under they’ve got a lot of neat things that are all their own, the John Butler Trio, dingoes, babies for them to eat, and now
holographic car salesman
. PDM, Australia’s number one digital media company has just launched the first life-size “Holographic Virtual Assistant” at the Audi Centre Sydney, Rosebery.
The holograph works with 3M’s dynamic Vikuiti rear projection film and rear mounted photo projector technology. Given Vikuiti’s particular digital content abilities, it’s allowed PDM to convert a 10mm thick piece of Perspex into a virtual, talking person.
The virtual assistant provides most of the essential information that one would need when looking to buy an Audi. What the dealership is offering, and targeted information depending on who is in the building at that time is all provided.
According to Allan Brinck, the Dealer Principal, “The Audi brand prides itself on innovation and quality and being a progressive brand, we are once again leading the way with this cutting-edge installation. We have been aware of PDM’s track record of innovation in the Australian marketplace for quite some time. The Virtual assistant is a great way for us to connect with our customers and a great example of Audi’s progressive brand coming to life.”
Image Credit: Audi