Cablevision to Serve Interactive TV Advertisements

Pulkit Chandna

Cablevision will soon be rolling out a new service, called Optimum Select, for delivering interactive TV ads. It plans to begin serving interactive ads in early October , the company announced today.

The viewers will first be confronted with a transparent banner at the bottom of their screens asking them to “Click SEL for More.” If a viewer chooses to know more, the ongoing program will be downsized by three-quarters and banished to the top right corner of the screen. The rest of the screen will then be used to display the information requested by the viewer.

"This is all about giving consumers the ability to explore more content, realize more savings and have more fun while creating a deeper and more meaningful viewing experience," Gemma Toner, senior vice president of marketing and business development at Cablevision, said in a press release.

Image Credit: BrightHouseAdvertising

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