Britain: Facebook Slows Down After Frantic Run

Pulkit Chandna

Facebook is the most visited social network globally and Britain is no exception to this fact. The website is the second most popular website in the UK after Google UK , according to Hitwise. Its popularity in recent times can be gauged from the fact that it registered a staggering growth rate of 2905% from September 2006 to 2007. Of course, the website is probably never going to replicate its performance during that period – its halcyon days. Its annual growth rate has come down to a more digestable level of 88%.

Its growth in the UK is certainly slowing down. There was only a 4% increase in its traffic between August and September, which is almost negligible compared to the 50% growth during the same period last year. Facebook’s average session time has also come down to 20 minutes.

Is there a message hidden in these numbers? Are social networking websites marching towards their popularity threshold? Will there be a corrective decline in their traffic?

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