Boo Hoo: Microsoft CEO Doesn't Like Being Second in Search Battle


There's a major disappointment resonating from Redmond, and really, you're the only one that can do anything about it. you see, Microsoft CEO Steve Ballmer doesn't like "not being No. 1," but that's exactly the position his company takes in the search arena. If that's to change - and Ballmer believes Microsoft may be the only company with a fighting chance - he says it will take several more years and lots of cash.

It's going to take us a while," Ballmer said during a speech at the Churchhill Club. "It's a five-year task. We've got a lot to do."

Ballmer went on to say that the Microsoft will have to figure out a way to fundamentally change both the experience and economics of the search industry, claiming his company has "taken some steps in that direction." Of course, we're sure Google would have a different outlook, but ultimately it's you, the web searcher, who decides the outcome. So if you refuse to use Live Search because it sucks compared to Google, at least consider switching so Ballmer can sleep more soundly at night at not having to be not No. 1.

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