Blu-ray Pricing Slowly Trending Downward

Paul Lilly

Blu-ray has had the high-definition market all to itself for quite some time now, yet here we are still talking about the format's adoption rate. That's because pricing, for the most part, has kept BD players out of the living room, but according to Taiwan-based BD player makers, that's about to change . Kind of.

Sources say the average retail price for Blu-ray players will drop from $193 to just $77. Such a significant price drop would surely boost consumer demand, but there's a catch. While prices are coming down, such a dramatic decrease won't occur until 2012, still more than a year away.

On the desktop front, blank media is expected to come down in price as well. By 2012, the average retail price is expected to drop from $5 to $1.50, the same sources say.

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