It's official, folks -- the movie Avatar on Blu-ray 3D is 2010's Tickle Me Elmo for the holiday shopping season. That's because there are just a few ways you can get your mitts one of the season's hottest items. The first is by purchasing a Panasonic 3D TV. The second is by hitting up Ebay, Craigslist, or wherever else you tap into the used market, and if you're lucky, you may find one listed for just a couple hundred bucks .
Panasonic's exclusivity agreement to carry the Blu-ray 3D version of James Cameron's popular flick means you're pretty much boned if you don't own a 3D set from Panny. But don't despair if you promised little Johnny the 3D version of Avatar this holiday. Yet another option is to shell out for Panasonic's 3D Ultimate Pack , a $400 bundle that includes a Blu-ray 3D player, two pairs of active 3D shutter glasses, and of course Avatar in Blu-ray 3D.