Blizzard's Bumping Up the Price of World of Warcraft Subscriptions in the U.K.

Paul Lilly

As subscribers flee, subscription pricing goes up

Gravity ensures that most of what goes up must also come down (even that helium filled balloon will return to Earth one day, minus the helium inside), but when it comes to World of Warcraft, the world's most popular MMORPG, the opposite is true. That's to say that hot on the heels of Blizzard Activision announcing that WoW's number of subscribers have gone down, the price of a subscription is going up.

"We regularly look at our pricing around the world and from time to time we make changes in light of local and regional market conditions. As such, we want to give everyone a heads-up that we will shortly be adjusting the pound sterling subscription price of World of Warcraft," Blizzard Activision announced on Battle.net .

Beginning November 13, a monthly sub will rise to £9.99 for 30 days (up from £8.99), to £28.17 for 90 days (up from £25.17), and £52.14 for 180 days (up from £46.14). The suggested retail price of the 60-day prepaid time card will be £20.99.

Players with recurring/auto-renewing subscriptions at the time of the price change will keep their current price for two years, as long as there are no interruptions.

Some 800,000 players fled World of Warcraft in the last quarter, bringing the total number of subscribers to 6.8 million. That still qualifies WoW as biggest MMORPG in the world, though it's a far cry from its peak of 12 million in 2010.

Follow Paul on Google+ , Twitter , and Facebook

Around the web

Comments