Blizzard: "Well Over Half" of Players Who Deserted WoW For Warhammer Are Already Back

Nathan Grayson

Well, that was quick. Speaking with GamesIndustry.biz , Blizzard COO Paul Sams claimed that Warhammer Online was no 18-hour raid boss . The battle's over, and the spoils of waaaagh clutter Blizzard's side of the field.

"The good news is that we've seen a significant number of people, well over half, that cited Warhammer as their reason for leaving - they've already returned," Sams said over the deafening roars of BlizzCon.

But, regardless of whether the game's a direct competitor or merely Led Zep to Blizzard's Beatles , Sams handed out Warhammer Online's participation ribbon with an air of humility -- hedging his bets on the MMO's future success.

"I think Warhammer is best positioned to succeed out of the various products that have come out thus far since World of Warcraft has come out. It seems to be a good game, certainly a great company, Mythic and Mark [Jacobs] over there and his team, they're very, very talented," he explained.

"But I think without EA they would have struggled as well, because EA fortunately for them has a lot of money and so they were able to put forward a lot of marketing dollars and were able to support the huge infrastructure that they require for these kinds of games. It's a tough road and as I said, if we had not had the benefits of the trust of our customers because of the years of delivering for them, I think that we could have been in trouble a few times. There have been big challenges and mistakes that we've made and we've been fortunate enough to get by them."

So MPC readers, who's pocketing your subscription money at the end of each month? WoW or WAR?

Both? Don't go down that road, folks. It's a slippery slope .

Around the web

by CPMStar (Sponsored) Free to play

Comments