BlackBerry Reportedly Planning a Massive Round of Layoffs by End of 2013

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Volleynova

Blackberry needs to stick with their physical keyboard, and make sure the market knows about it. There is actually a HUGE market for the folks that don't want a pure touchscreen device.

Also, air an ad during the Superbowl.

Go get 'em BB!

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Mikey109105

More layoffs? How are they still in business, next to no ones uses blackberries anymore :p

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supercourier

El Wrongo--they still have a virtual lock on federal government, as well as corporate structures with Outlook servers at the heart of their communications. There are getting to be viable alternatives to that, too, but for now this is the status quo and RIM's lifeblood.

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Paper Jam

Looks to me like they should have abandoned their OS and stuck with what they did best. Hardware. Everybody loved the BB physical keyboard. A skinned version of Android and some really great devices and they could still be in the game. But BB was hard-headed. Maybe they should see if MS is interested in another acquisition.....

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Renegade Knight

BB only has 2 things going for it. The patent portfolio and the messaging/email deal (never had a BB so I'm not familiar with it).

Those can be bought at auction after the bankruptcy. I'm not sure there is anything to salvage from the company.

They could turn it around but it would take a hell of a CEO willing to take the kind of risks CEOs don't take and boards say no too.

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jgottberg

Tragic really. It was a great platform. I used one for the better part of 12 years and loved it. I have an iPhone5 now (we no longer support BB's in the enterprise) and it is by no means a business tool. I was far more productive on my BlackBerry Torch.

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fuzz_64

It really is unfortunate that so many in the media convinced people to stay away from BB. So many people bash it yet have never tried it. A few friends of mine work either for BlackBerry or QNX and worked on the OS so I was able to test it out a bit over the year before release.

It really is hands down the best phone OS I've ever used (for my phone preferences, style of use, etc.) and I happily switched from Android. I will be greatly disappointed if in 2-3 years I won't be able to get another device based on this OS.

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Renegade Knight

Come to think of it, (having said nobody has a use for the company). Samsung could use the OS and I think it fits their strategy.

Worst case one of the Asian companies like LG, HTC, or Samsung will pick up the OS to help diversify.

Best case. BB turns things around and becomes a viable 4th player in the market. Perhaps even licensing their OS.

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AFDozerman

It's funny how it was painted as such a terrible OS, but now, IOS7 has several features that look like they were ripped straight from BB10. Yesterday, my met me at the door with her iPhone and exitedly started giving me a tour of her iPhone's shiny new makeover. I laughed, pulled out my Q10 and started showing her pretty much a feature-by-feature parody. I kinda feel like an asshole now. :(

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lunchbox73

I can say from an admin perspective that I've found moving my users away from BB to Andoid/iOS is much easier for me. I loathed working with BES and the simple remote security features built into Exchange and Active Sync are good enough for me.

Enterprise was BlackBerry's bread and butter for years but in my companies example, they lost out to the competition.

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nHeroGo

Time for dual-boot-OS.

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kixofmyg0t

Blackberry is still around?!?!

Holy crap. I haven't seen anyone with a BB in years.

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lunchbox73

Anybody that still works there is nuts. Send out those resumes, people.

You refer to the company many times in the article as BlackBerry. Shouldn't it be RIM? That's the company. BB is the product.

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AFDozerman

After the launch of BB10, the company officially became known as Blackberry.

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lunchbox73

Oh yeah? I didn't know. I stand corrected and bow my head in shame for doubting Paul.

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Paul_Lilly

No worries. But yes, a name change is just one of many strategies the company has tried in the past year to turn things around, so far unsuccessfully.

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AFDozerman

While watching blackberry is like waiting on an old person to die, I'm thinking they have at least two years at least. There are still a lot of hard headed blackberry users out there, myself included.

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big_montana

To soon to sound taps? I do not think there is anything this company can do to turn around their fortunes. I work for a law firm with over 280 attorneys, and at one time we have 240 Blackberry devices we supported, now we are down to fewer then 50. The majority are Android followed by iPhone's. I would not be surprised to see Blackberry to cease to exist as a company within 6 months.