Google's URL shortener is now fully active, and available to everyone. Many predicted this would be bad news for Bit.ly, but the company isn't going down without a fight. One of the useful features of Goo.gl is that you can add ".qr" to any of the shortened URLs to get a scannable QR code. QR codes can be scanned with many mobile phones. Now Bit.ly is adopting the same feature .
This will work with regular Bit.ly links, as well as the custom version used by many sites. Just add .qr and you'll get the page with the QR code. But what's that? Under the QR code we see the Bit.ly mascot about to make a snack of some colorful orbs. Some Google-colored orbs, in fact. Yeah, take that Google.
Bit.ly and Goo.gl both provide excellent analytics on shortened links, but Goo.gl has not fully rolled out its API, so it is not implemented in as many places. Have you ever used the .qr trick on a Goo.gl link? Will you now?