comScore’s latest report on the US search market
, Bing continued its recent upward trend during the month of June as well. Its share of the US search market increased 0.6 percent to reach 12.7 percent. Even Yahoo grew by an identical margin to finish the month with 18.9 percent.
Among the top four search engines, market leader Google was the only one that shed market share. Its share of the core search market decreased 1.1 percent during the month. comScore attributed Microsoft and Yahoo’s recent gains “to the continued utilization of contextual search approaches that tie content and related search results together.”