Bing and Yahoo Move Up the Search Share Ladder

Paul Lilly

Let's get one thing straight - Google remains comfortably ahead of the competition in the search wars, at least domestically, and probably will for a long while to come. But if Google wants to keep it that way, they can ill afford to become complacent, the mistake Microsoft made in the browser wars with Internet Explorer, which could realistically give up its position as the most used browser on the planet in the next few years.

Lest anyone accuse us of making a mountain out of a mole hill, both Yahoo and Bing continue to encroach into what has historically been Google's territory. According to net analytics firm comScore, Yahoo's US search share jumped from 16.9 percent in March to 17.7 percent in April, or nearly a full percentage point in a single month.

During the same time frame, Bing's US search share went up slightly, growing from 11.7 percent to 11.8 percent, representing the 11th straight month of small gains. Between the two, however, Yahoo and Bing claim almost a third of the US search market. Google still leads the way, but while the other two move up the search share ladder, Google dropped slightly from 65.1 percent in March to 64.4 percent in April.

As they say on the streets, watch your back Google.

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