Bezos: Color Kindle "still a long way out"

Ryan Whitwam

Any hope for the release of a magical new version of the Amazon Kindle with a color screen was effectively destroyed today by Amazon chief Jeff Bezos. At a shareholder meeting in Seattle Bezos said that adding color to the Kindle's eInk screen was a difficult technical challenge. While he claimed to have seen some things in the lab, he was quick to point out they were not ready for wide scale use. According to Bezos, a color Kindle isn't coming anytime soon.

This is interesting for a number of reasons. First, Amazon doesn't seem to be showing any signs of worry in the wake of the iPad launch. Bezos often talks about selling millions of Kindles. Another thing the CEO's statements tell us is that Amazon is committed to sticking to eInk technology. If they intended to make an LCD eReader, it wouldn't matter how far along eInk technology was. Clearly, they feel the amazing battery life offered by the Kindle is their edge.

Amazon has taken steps to get their ebook platform on multiple devices, including the iPad. It could be they're just not that concerned with selling the Kindle hardware. Come to think of it, how long has it been since they tried to push a new version of the hardware on us? Would you be tempted by a color Kindle? Or is color best kept on tablets and computers?

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