Bethesda Pulls Fallout 3 Promotional Materials "In Connection with ESRB Guidelines"

Nathan Grayson

We can't help but feel for Fallout 3. When it's not having drugs pilfered right from under its nose , it's getting booted out of India . But, as the most oppressed and censored game since Barbie Murder Adventures (later toned down to the more family friendly Manhunt 2), it'd be anticlimactic if Fallout 3's launch week trotted in unhampered. Good thing, then, that Bethesda seems to have made one vocal Washington D.C. resident a little hot under the collar with a series of controversial promotional materials.

However, today's Fallout 3 ad removal is a tad perplexing, as it simply asks websites to cast all official Fallout 3 trailers into their Recycle Bins -- with no explicitly stated relation to the D.C. fiasco. Says the email from Bethesda marketing VP Pete Hines:

In connection with ESRB's advertising guidelines, you are instructed to remove immediately any of our Fallout 3 trailers from your website, pending further notice.

Thank you for your attention to this matter.

Our guess? Precautionary action -- brushing Fallout 3's "threatening" imagery under the rug to avoid more controversy. Great job on defending Bethesda's interests, though, (ESRB parent organization) ESA! So, who will the ESA  tangle with next in its daring and valiant mission to "protect [game companies'] legal rights and legislative interests"? A quardiplegic kitten that licks people when its angry? An ally ?

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