Best Buy Pricing Shenanigans Draw Heavy Criticism


Best Buy's latest pricing strategy has come under fire in the tech community, and for good reason. As the Consumerist tells it , the electronics chain has been jacking up the prices of certain laptop models by $20 to $50 over their own regular pricing and then slapping an "As Advertised" sticker on the units in-store. Deceptive? Yeah, just a little. But illegal? Apparently not -- Best Buy isn't marking these as sale items, so it's all good in the hood, even if the company's street cred takes yet another hit .

Citing a dude named Donald, the Consumerist lists out several specific models with inflated price tags, including a Dell laptop (SKU 9693171) now selling for $649.99 instead of $629.99, and an HP notebook (SKU 9705373) advertised for $699.99 instead of $649.99.

So is this a blatant case of Best Buy charging an idiot tax? We're not so sure. A quick glance at Best Buy's online listings for both above mentioned models show the higher price tag, so either Best Buy adjusted its pricing after the media caught wind of what was going on, or the Consumerist is off its rocker. But there's also a third scenario. According to Engadget , Best Buy is bundling 6 months of Ask an Agent and Virus and Spyware Protection into each of the offers. These normally run an extra $20 each, or $40 total, which would explain the higher pricing.

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