Best Buy Prepares for the Physical Media Apocalypse

Pulkit Chandna

Technology purists may still swear by the ubiquitous DVD. It is probably a sense of nostalgia that usually deludes them when a much loved technology draws perilously close to the brink. But the writing surely has to be on the wall for the DVD if one of its biggest backers and beneficiaries is busy bracing for its demise.

Best Buy has announced a new deal with Sonic Solutions. It will use the latter's Roxio CinemaNow service to stream DVD titles to a wide range of internet-enabled devices, inlcluding Blu-ray players, TVs, PCs, smartphones, and personal media players. Users will be able to enjoy their favorite movies on a host of devices after they purchase them on DVD: pay once and watch on any device.

“All these guys — Best Buy, Blockbuster and Netflix — realize is that the era of the boxed DVD is about to end,” Creative Stratigies' president Tim Bajarin told the New York Times. The service is set to debut early next year.

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