Best Buy Charges 30 Clams to Set Up Your eBook Reader

Paul Lilly

For the bargain basement price of $30, Best Buy's Geek Squad division will "save you time and help you get the most out of your [eBook reader] device by updating its firmware and performing the initial setup for you." And by bargain basement, we really mean <facepalm>.

Don't get us wrong, we don't mean to diss on Geek Squad -- they do a pretty job of that themselves on a fairly regular basis -- but $30 to setup your Nook? Really? In return, here's what Best Buy advertises for its Device Setup service:

  • Perform the initial configuration of yoru device.
  • Download the latest firmware and update your device, giving you access to the latest features.
  • Provide a functionality check to ensure the device is working properly and can connect to a wireless network.
  • An Agent will provide you with tips and tricks on what to expect when you take the device home.

It's like buying three bullet points for 10 bucks a pop, and getting a fourth thrown in free! But joking aside, are we the only ones taking issue with a service package where 25 percent of what you're paying for includes verifying the device you just bought "is working properly?"

Image Credit: HardOCP

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