For the bargain basement price of $30, Best Buy's Geek Squad division will "save you time and help you get the most out of your [eBook reader] device by updating its firmware and performing the initial setup for you." And by bargain basement, we really mean <facepalm>.
Don't get us wrong, we don't mean to diss on Geek Squad -- they do a pretty job of that themselves on a fairly regular basis -- but $30 to setup your Nook? Really? In return, here's what Best Buy advertises for its Device Setup service:
It's like buying three bullet points for 10 bucks a pop, and getting a fourth thrown in free! But joking aside, are we the only ones taking issue with a service package where 25 percent of what you're paying for includes verifying the device you just bought "is working properly?"