BenQ has Big Plans for E-Book Market, Just not in the U.S.

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A few more details have emerged regarding BenQ's upcoming e-book reader, which the company will call the nReader. In addition to launching the nReader in Taiwan next month, BenQ will push its device to China in February and then Japan in the second half of 2010, company president Jerry Wang said.

BenQ will also push out its e-book trading platform in Janaury. This will consist of over one million books available as free downloads, as well as anywhere from 3,000 to 4,000 new titles, 6,000 others in simplified Chinese, and about 30,000 Japanese language books.

Wang says he expects the e-reader market to jump to over three million units in 2009 and up to eight million in 2010. Of those, BenQ is hoping to ship 50,000 nReaders in Taiwan, 200,000 in China, and 300,000 globally, Wang added.

No word on when or if BenQ plans on pushing its nReader to the U.S. market.

Image Credit: pmptoday.com

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