Barnes & Noble Targets Cash Strapped College Students with NOOKstudy Reading Platform

Paul Lilly

Mega book chain Barnes and Noble this week announced NOOKstudy, a free online reading and study platform for college students. Described as the "ultimate study tool," NOOKstudy allows students to manage their eBooks, class materials, and notes in a single place.

"NOOKstudy is a big win for college students: it will not only lighten their backpacks, but also help them save money and study more efficiently," said Tracey Weber, EVP, Textbooks and Digital Eduction, Barnes & Noble.com. "NOOKstudy is a revolutionary approach to learning that offers students access to the reading and organizational tools they need, across all content sources and formats, enabling them to study smarter, not harder."

B&N said the NOOKstudy platform represents "extensive feedback" from students, professors, and administrators alike. With NOOKstudy, students are able to view multiple books and sources at the same time while also accessing complementary content, like toolsets, reference materials, and so forth.

NOOKstudy works on both PCs and Macs.

Image Credit: Barnes and Noble

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