Bookseller Barnes and Noble is
starting to hand out free coffee
to encourage the use of their e-book software. For the duration of the limited time promotion, customers need only show a cafe server an open e-book running the Barnes and Noble software. This will net the user one free tall coffee. Devices qualifying for the promotion are iPhones, iPads, iPod Touches, Blackberry phones, the HTC HD2, Windows/Mac computers, and of course the Nook.
Barnes and Noble is in a race to catch up to the Kindle's lead in the e-book space, but the iPad may have them both beaten. If the tide turns against the monochrome eInk screens, these multiplatform apps are the bookseller's best hope.
Barnes and Noble has also been offering access to special content on the Nook that can be downloaded while in the store. They also allow Nook owners to read selected books for free, one hour per day, while in the store. Do these sorts of promotions make you want to live in the Barnes and Noble e-book ecosystem?