Barnes and Noble Inks Deal with Samsung to Co-Create Branded Nook Tablets

Paul Lilly

The Nook is getting a makeover courtesy of Samsung

Talk of tablets rarely falls on the Nook, which fair or not has been largely overshadowed by competing slates. Looking to change that, Barnes and Noble has teamed up with Samsung to develop co-branded Samsung Galaxy Tab 4 Nook tablets featuring B&N's digital reading experience. The new device will mesh Samsung's Galaxy Tab 4 hardware with customized Nook software.

Come early August, the new BFFs will launch a Galaxy Tab 4 Nook in a 7-inch form factor, B&N announced . They'll be prominently displayed alongside traditional Nook e-reader devices an sold at each of B&N's nearly 700 locations across the U.S., as well as on the company's website.

The partnership means B&N no longer has to focus on hardware design, which will greatly reduce its investment and goes a long way towards rationalizing the struggling Nook business. Furthermore, it should give the company's Nook division a much needed boost -- during its last reported quarter, B&N said Nook sales dropped 50.4 percent.

What isn't so easy to speculate is Samsung's angle here. The company is already a major competitor in the tablet space and hardly needs a deal like this.

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