The powers that be at China’s leading search engine Baidu are taking a textbook approach to business expansion, turning to Google’s Internet Dominance for Dummies whenever they are short on ideas. Taking a cue from Google, the Chinese web giant has developed a web browser of its own. After months of internal testing, Baidu on Monday began offering a public beta version of its browser.
The new browser bears a close resemblance to Google Chrome – perhaps as an expression of gratitude. It also offers one-click access to a wide range of web apps hosted by the company, with the current app count said to be over 30,000. Baidu, which controls around three-fourths of the Chinese search engine market, will want to replicate that success in the Internet Explorer-dominated Chinese browser market.