Asustek Aims to Ship 20 Million Laptops in 2009, a 77% Jump


It doesn't matter that most power users would rather use a desktop replacement notebook in place of a lower cost (and much longer lasting, in terms of battery life) netbook, demand is hot and Asus has plans to stoke the coals. Asus Chairman Jonney Shih sees his company shipping 20 million laptops in 2009, which would mean increasing its output by 77 percent.

Should Asus meet its lofty goal, it would become one of the world's top four laptop makers. Not all of the laptops Asus sells are low-cost units or ultraportables, but many of them are and the market for netbooks doesn't appear to be slowing down anytime soon. According to iSupply, the global notebook PC market will grow 20 percent next year, with the netbook segment twice as active with a 55 percent growth rate. That puts Asus in good position, who's Eee PC line can be argued sports a name brand recognition advantage over its competition.

Image Credit: Asus

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