Asus and iBuyPower Announce Partnership That Brings Optiboost to Asus Desktops

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AFDozerman

What is optiboost again? It sounds gimmicky as hell.

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Sir Hobbes3

It's some customization thing that allows you make your system run at "optimum" performance or something like that.
http://www.ibuypower.com/Product/Optiboost
Their webpage is pretty vague.