Asus Sets Goal to Ship 25 Million Motherboards in 2010

Paul Lilly

Worried that Asus might start to turn a blind eye to the motherboard market as it shifts focus to netbooks, e-books, and other Eee-devices? Don't fret, the company has no intention of abandoning mobos, not anytime soon, anyway.

On the contrary, Chewei Lin, VP of Asus' open platform business, says he expects his company to ship 25 million motherboards in 2010. That's a lot of boards, 20 percent more than the 21 million units Asus shipped in 2009.

Asus expects to ship 5 million motherboards in the first quarter alone, driven largely by recovering demand from Europe and the Lunar New Year demand from China. In the second quarter, Asus expects to do a little better and ship 6 million boards, giving the company a total of 11 million units for the first half of the year, leaving 14 million to be shipped in the second half.

Relatively few of these will be equipped with USB 3.0, however. The reason? High costs, Lin says.

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