It's probably not fair to call ASRock an underdog anymore, if it ever was. Asus gave birth to ASRock back in 2002 with the intent of going toe-to-toe with ECS and other vendors in the entry-level market. Here we are nearly a decade later and ASRock is now the third largest motherboard maker in the world, DigiTimes says .
ASRock shipped 8 million of its own branded motherboards in 2010, leapfrogging both ECS and MSI to take third place, albeit a somewhat distant one.
Ahead of ASRock is Gigabyte, which shipped around 18 million of its own branded boards in 2010. And up in first place is who else but Asus, which missed its goal of shipping 25 million boards last year but retained the top spot by cranking out 21.6 million mobos.
Getting back to ASRock, the company has been able to attract a following by offering big feature-sets for comparatively low prices. The company also isn't afraid to take design risks, as it first did with its 939Dual-SATA board back in the day. This inexpensive board was the first to combine both an AGP and PCI-E port on the same board without introducing a significant performance penalty.
Image Credit: ASRock